Proven, Battle-Tested Frameworks
This course gives you the exact systems, templates, and processes used to scale real agencies from $2M to $30M+.
Course
The Agency Growth Blueprint.
Most agencies don't stall because of the market. They stall because of internal bottlenecks, unclear positioning, chaotic operations, and founder overwhelm.
The Agency Growth Blueprint is a step-by-step program that gives you the exact frameworks, tools, and leadership systems used to grow agencies from $2M to $30M+.
Enroll Now →$1,499.00
8
Chapters
88
Lessons
Complete Operating System
Each module builds on the last so your team can execute consistently, without founder dependency or chaos.
Done-With-You Implementation
You walk away with real deliverables that move your business forward immediately.
About the course
The Agency Growth Blueprint is a step-by-step program that gives you the exact frameworks, tools, and leadership systems used to grow agencies from $2M to $15M+. Designed and taught by Larry Waddell, former COO/EVP of a 200-person, $30M agency, this program shows you the systems he personally implemented across multiple agencies, and now teaches to founders who want predictable, sustainable growth.
If your agency has hit a ceiling, this is the roadmap to break through it.
Meet Your Instructor
Larry Waddell
With 20+ years in agency leadership, Larry scaled a digital agency from $1.8M to $30M, led multiple P&Ls (SEO, Paid Media, Creative), later became CEO of an acquired $20M business, and has implemented these exact systems across dozens of teams.
Larry's superpower: translating agency growth into clear, operational frameworks that anyone can follow.
You're learning directly from someone who has done the work, not a consultant who's never carried a P&L.
Curriculum
8 chapters · 88 lessons
01
Welcome to Your Growth Journey
Introduction to the Blueprint, meeting your instructor, and the 10x content, 10x value intention behind the program.
02
Why Agencies Stall: The 3 Silent Killers
The structural reasons growth flattens, a case study deep dive, and an agency health check that returns a custom report.
03
Building Your Strategic Growth Roadmap
ICP analysis, challenge identification, the discovery conversation, the OST framework, tactical planning, and a 30-day implementation checklist.
04
Financial Foundations: Read and Use Your P&L Like a Weapon
COGS restructuring, cash to accrual, bill rate analysis, the leaky bucket assessment, revenue modeling, and the monthly ABC financials framework.
05
Fixing Client Risk and Churn
Risk assessment matrix, risk pattern analysis, account growth plans, executive sponsor programs, and relationship escalation frameworks.
06
Enabling Your Team: How to Build a Leadership Core
SLT role definition and cadence, 1:1 and all-hands templates, functional management models, delegation, and sales process design.
07
The Future: Building AI-Native Ops Processes for Scale
AI power-ups for agency leaders: ICP and persona building, secret sauce definition, and account growth opportunity briefs.
08
Wrapping Up
Your complete agency operating system, joining the community, and scheduling a call with Larry.
What makes this program different
This isn't theory. This isn't a course full of motivational fluff. This is a battle-tested operating system used to scale real agencies.
- Proven frameworks from multi-million-dollar agencies
- Templates, worksheets, and ready-to-implement processes
- Step-by-step demonstrations and real examples
- A 90-day implementation plan for each major system
- Practical tools you can use the same day
You walk away not just with knowledge but with a complete, functional system for running and scaling your agency.
Enroll in The Agency Growth Blueprint
Build the agency you always knew you were capable of.
$1,499.00
Enroll Now →